Tue01 Dec |
What does Online Advertising mean to my Business?
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Many small business owners find it difficult and struggle with applying their business practices into the running of their websites. Creating an online presence requires a considerable amount of work; there are similarities between creating a traditional pre-Internet business and also huge differences. One aspect which is common to both is that a considerable amount of advertising and promotion is crucial to the success of a new business or website. Online businesses have a wide variety of advertising mediums available to market the presence of their website.
One of the most popular and powerful forms of online advertising is pay per click or PPC marketing. If you have used Google, Yahoo or another search engine you have likely seen PPC advertising in effect. With PPC advertising you bid on specific keywords relevant to your product or service in order to get your text based adverts displayed within the results of search engines. The more you are willing to spend per click, the higher your advert will be placed amongst other advertisers bidding on the same keywords. The wonderful aspect of PPC advertising is that unlike traditional forms of advertising like newspaper, magazine or television you can target your adverts to appear to surfers looking for your specific keywords.
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Mon30 Nov |
Search Engine Optimisation - What is it?
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Is your Business visible online?
Search Engine Optimisation
When you search using Google you will notice that there are 2 sets of results. Organic results which are displayed on the left hand side of the search results and on the right hand side and top are the paid results or Pay Per Click results. Search Engine Optimisation is the process of getting your site to rank higher on the organic search results. With higher search engine ranking your site will recieve more visitors.
  
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