Google matches highly relevant search results to any search query entered. In addition, Google displays relevant AdWords ads above and alongside search results. These are labelled 'Sponsored Links'. Google separates search results from ads for user distinction.

Below is a screenshot of how AdWords results show in search results.

Advertisers design AdWords ads to target the user’s search (or wants or needs), matching ads to the user’s query. Advertisers first choose keywords that relate to their website or product offerings. Then, when a user enters the same or similar keywords into Google, the advertiser’s ads are shown.

For more information on AdWords, here are some links to help:

• A Glossary of online Advertising terms